Connected Pictures is an award winning, independent production company specialising in engaging video content for business, broadcast and multi-media platforms.
Delivering fresh, innovative and creative output across the complete spectrum of the moving image from Web TV and digital content for global brands through to primetime television broadcast.
Engaging with an audience is not just about producing good looking content…
At Connected Pictures we take a long hard look at our audience, what inspires them, what drives them and most importantly what will create the desired effect for the brand or company with whom we are working. Added to this, our experience producing long running factual entertainment series for major broadcasters means that we are trained at keeping the audience engaged and coming back for more.
Connected Pictures have a broad history of working with global brands within the commercial, B2B and B2C markets. Our dedicated production teams draw together their expertise, experience and focus to truly make a difference to the brand and to the audience.
…and, yes, our content is good looking as well.
Connected Pictures is a production company always working to push the limits of visual story telling. From documentaries for SKY, to campaigns for Foot Locker and Dixons, to ArcelorMittal Web TV - our diversity keeps us fresh, informed and entertaining. Our clients want to know that we are investigating tomorrow in order to advise on and create imagery and concepts that not only inform but enthuse, interest, clarify and engage minds.
We specialise in creating cutting edge digital content for corporations across a wide spectrum of industries on a global basis. The content that we produce is aimed to incite discussion amongst its audience. One of our key values is to work with our clients not purely to create a film, but to make the project significantly successful to ensure a return on investment.
Directors' Comments
Peter Penny / CEO / Partner
Connected Pictures is about engaging the minds of the audience. The way people research, gather and impart information has changed dramatically and will continue to change in ways only dreamed of by nerds and the best sci-fi writers. The advances in artificial intelligence, cloud technology and new media are fascinating and amazingly exciting - and Connected Pictures is there right in the middle of it. Whilst we handle today, our clients want to know that we are investigating tomorrow in order to advise on and create imagery and concepts that not only inform but enthuse, interest, clarify and capture people's imaginations. In other words to engage them in the tasks and actions required to take them forward.
Adam Penny / Creative Director / Partner
Anyone can make a video.
But making video that makes a difference, that’s the hard part.
To bring together exactly the right strands of imagery, people, content, style and pace to incite, engage and cause action. And to make sure that you create something that isn’t just right for the creator, but right for the audience and right for the brand.
This is the job of all our producers, to gain a thorough understanding of the company and to help consolidate the wishes of our client with the minds of the audience - and then push the thinking a little bit further. Only then can we create content that helps the bottom line; enhances the brand perception; wins awards for the channel; transforms the audiences thinking; develops the customer’s understanding.
After all, you don’t really want someone to make a video. You want someone to make a difference.
Jon Ayres / Executive Producer / Partner
To every one of our clients, Connected Pictures is probably a very different company, and that is where we feel our strength lies.
Understanding our clients and their audience and providing them with the flexibility, skills and fresh thinking to allow them to produce the results they need to is where we make the difference. Our team of producers, directors and production managers each have individual focus on achieving the very best for the clients they work with. It is the fearless passion and energy of these talented individuals that gives Connected Pictures the ability to reach the highest standards of production. Whether it is filming an empty football stadium in Cape Town and filling it with 70,000 cheering supporters in post-production (without blowing the budget) or producing 12 sustainability films within 8 weeks from 10 locations around the world, we always adapt our delivery to provide the optimum balance of quality, creativity and cost efficiency.
We design the shooting package and style to fit the brief and make sure the client benefits from the latest shooting technologies. It is the trust we build getting the basics right for our clients that allow us to partner with them to move into the most exciting areas of audience engagement now and in the future.